![]() ![]() If you’re worried that a subject line is too vague, consider adding preview text to fuel the recipient’s interest in opening the letter. One study analyzed over 9K email campaigns on mobile and found that subject lines that included emojis increased email open rates by 1,071% on Android and by 662% on iOS. According to Inc., these and many other words increase the chances your email will end up in the spam folder. If you think that words like amazing, brand new, certified are harmless, we must disappoint you. Otherwise, you’ll end up with a never-ending header, like in this example: Campaign Monitor, in its research, came to the conclusion that an optimal length of a subject line should be around 41 characters. There are a few general recommendations to follow if you don’t want the subject line to be the reason your letter gets spam complaints: But, at the same time, this very resource claims that the word newsletter in the subject line decreases open rates by 18,7%. And, if you succeed at that, InvespCRO says an average of 47% of recipients will be likely to open your email. We bet something that addresses your interests and offers something unique. What would you want to see in a newsletter subject line? ![]() No worries, we’ve prepared the list of eleven best practices and email marketing tips to guide you through the entire process. Indeed, before you put together your newsletter, you need to think it through, starting from the subject line and ending with every CTA button in your letter. However, the popularity of this email type is also its biggest curse – if so many companies are already using it, how in the world can you make yours stand out? After all, 81% of B2B businesses wouldn’t name newsletters their top content marketing strategy if they didn’t bring any results, right? So, you decided to add newsletters to your email marketing strategy. ![]()
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